Radio and Television stations have long offered "free" production services when you buy a schedule. However, just because something is free doesn't mean that it's a bargain!
Broadcasters are interested in getting your hard earned cash into their pockets. That is where their concern begins and ends. Your commercial will be slapped together in the shortest amount of time and by utilizing the fewest possible resources. This has worked well for them for years... Not so much for you, though.
Most stations have one or two employees who they use to read the script. Most of the time, these employees have other duties in the station and rush through 4 or 5 scripts each day in order to get back to their primary function.
There is a clear difference between playing your commercial on the air and selling your product or service to the audience. Next time you listen to the radio or watch TV, pay attention to the commercials. You will easily pick out the ads that were "Free Production" versus ones that were done by someone who cares about the success of the ad.
At MoogMedia, we are interested in the success of your advertising campaign. We take the time to identify who your customers are. Not only do we carefully craft an ad that targets those people specifically, but we also add excitement by using production elements and voices that will attract those customers to your business.
With MoogMedia, your message wont just be played on the air, we will sell your business with award winning creative services, copywriting, voiceovers and production skills that are second to none - all at a price that is more affordable than you think. Contact us to find out how we can increase the effectiveness of your advertising!
